5 Content Recommendations For Connected TV That Works With Any Budget

Five Content Recommendations for Connected TV

First of all, what is Connected TV? Connected TV leverages the latest smart TV technology to target shoppers via top apps and publishers without the enormous cost of traditional TV advertising. You can read more about Connected TV here. This new technology is a brilliant combination of technologies designed to reach consumers in the new normal. Reaching consumers is one piece of the puzzle, but what kind of messaging works?

#1 Hosted Video Shoots With Drone

Want to really capture a buyer’s attention? A professional on-camera host can give your spots a professional edge. Drone footage brings home shoppers into the community for a cinema-like experience that can make living in your community and homes seem bigger than life. This route is a little more costly but should include more than one video from the photoshoot to use later on. 

#2 Narrated Video With Drone

A scripted narration and professional voice over can give your commercials a professional edge, but put your homes and community front and center. Drone footage can highlight the natural landscape and the beauty of the community. 

#3 Interview-Based with Drone

An interview-based commercial is a great way to bring credibility to your community. We can interview up to two people per commercial. We can interview you, your salesperson, or happy homeowners—giving potential buyers a personal look at your brand and the community. 

#4 Basic Production With Drone

Keeping a commercial simple can have some advantages. We can shoot footage on-site at two locations, both drone and ground-level footage, interior, and exterior. Combined with music and graphics—you can get multiple commercials in one shot. 

#5 Commercial Edit

Already have a video? We can edit your existing video, add music and graphics to create a very compelling TV commercial!

Working with an experienced company makes producing high quality commercials easy. The BDX team knows what messaging connects with home shoppers and we can assist you in writing and producing a commercial that will make the most of your Connected TV ads. Email us for more information or learn more at theBDX.com.

About the Author

Alaina Latiolais is currently the Marketing Manager and HBA Partnership Program Manager for Builder’s Digital Experience. She previously worked as a Digital Marketing Consultant for BDX working with builders of all sizes in the Austin, San Antonio and Corpus Christi markets. Finding her love for B2B marketing, she now helps educate home builders about marketing and technology and understanding the digital consumer. Alaina has over a decade of experience working with small, medium and large businesses on their marketing strategies, always with a strong focus on the latest technology and results. She has a practical approach that saddles between warm and daring, always challenging businesses to take the next step to adopt new technology and ideas.

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