During our new normal, your website is more important than ever – it’s always open, 24/7 for your buyers and this is a fantastic time to adjust your calls to action.
Have a Matterport tour or an Interactive Visualizer? Now is the perfect time for those to shine! Consider directing your buyers to a “3D Tours” page with a homepage call to action either over your hero image or beneath your introductory text.
Are you able to hold virtual private showings? How about a Facebook Live Stream? Utilizing virtual showings is an effective way for you, the building expert to give buyers an inside look at a guided tour from the comfort of their own home.
Change up your Call to Action submission language. Instead of “Come Visit Us” – consider adding more language like “Schedule A Private or Virtual Showing Today!” to help put buyers at ease. There are also some great scheduling apps available you could also place on your website – check out Calendly to help keep track of your appointments.
As a reminder, we also have a wealth of other suggestions to follow during this time. Feel free to review those on our Builder University Resource Center. https://learn.thebdx.com/remote-shoppers.
