It’s that time of year again – the holidays are just around the corner and the New Year is approaching just as quickly. But wait, you still have homes to sell – homes that have been sitting patiently waiting for home buyers to take notice. So, how can you scratch these homes off your list and into the hands of a potential buyer? Here are three ways to sell your homes faster during everyone’s favorite buying season:
Reduce Bounce Rates
By Showcasing High-Quality Content
Your website is a home shopper’s first impression of your brand. And nothing makes a user click off a website faster than showcasing bad content. Even worse? No content. Today’s home shoppers are not only beginning their search online, but they’re learning more about your brand before even talking to a sales representative or stepping inside a model home. Here are a few ways to utilize share-worthy content on your website:
- Matterport Tours
Websites with virtual tours are viewed 3-6X longer than those without.
- Videos
77.8% of buyers said that sales videos of home/communities influenced their decision to buy.
- Interactive Floor Plans
91% of buyers said interactive floorplans had an influence on decision to buy.
Get in the Holiday Spirit
And Connect with Real Estate Agents
Real estate agents play a crucial role in the homebuying process. They root for both sides in the competition between resale homes and new homes. In fact, over 63% of new construction is sold by real estate agents. With that stat in mind, why not let agents sell your homes? BDX’s agent connections service offers a turnkey program to take your inventory homes from a listing website and put them into one of our proven eflyer templates. And better yet – you can reach more prospects by showcasing your eflyers on the New Home Source Pro Facebook page!
Geofence Your Model Homes
The arrival of the internet has transformed the way home buyers shop. And now with the internet on mobile phones, companies can get smarter in the way they target shoppers. Geofencing, a new digital trend, uses a GPS enabled boundary around a location to target people that pass in or out of the area with highly relevant display ads – a game changer for builders who want a cost effective advertising solution. The best part? You can track and connect with buyers via mobile ads and drive traffic to your model homes with active home shoppers.
Are you finding it difficult to sell homes during the holiday season? Follow these tips and you’ll find that your homes will sell faster than you can build them. For more information on how BDX can help you create a digital marketing plan, contact one of our digital marketing consultants.
