Kevin Oakley from Do You Convert presents: Budgeting For Builders – Where To Focus Your Marketing Dollars In 2017
Recorded Version Now Available!
Shifting your marketing dollars online can feel like you are taking a risk, but the far larger risk is to under-invest in the single largest driver of appointments and sales. I recently was in a room with 50 sales and marketing leaders for some of the most progressive home builders in the country. When I asked how much of their marketing budget they invested online – I was completely shocked. The power of digital technology in our lives today is something that can’t be disputed, and digital marketing can also be closely tracked and quickly adjusted which makes it far superior to older methods. So why do home builders continue to under-invest online? Old habits, and a lack of understanding of how many sales or increase in profit they are leaving on the table.