Here is the latest episode of our BDXtra Weekly Update Podcast featuring BDX CEO, Tim Costello giving his perspective on how the COVID-19 outbreak will affect the housing market. He also gives tips on how builders can stay competitive even in uncertain times.
“What we immediately need to do is double down with buyers that are already in the market looking for a home... we’re going to have to change some of our messaging and reallocate some of our marketing dollars, and of course, retool some of our sales techniques.”
Host: Melissa Morman
Guest: Tim Costello
About the Author
Eleanor Bowman is currently the Director of Marketing for Builders Digital Experience (BDX). In this role, she leads the company’s B2B marketing initiatives and is passionate about helping educate home builders about the latest digital marketing and technology trends. She is a frequent contributor here on www.BuilderUniversity.com and speaks at home building events around the country on a variety of topics. Eleanor has spent over 20 years working in marketing, advertising, and public relations for companies in the technology, education, energy, and real estate industries. She is a proud Longhorn with a degree in Advertising from the University of Texas at Austin.
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