2020 is just a few days away and we couldn’t let you ring in the New Year without a few content tips that we know will make a huge impact on your bottom line.
Virtually stage your spec homes. We might sound like a broken record, but by virtually staging your spec homes we can virtually guarantee that you will sell your move-in-ready homes sooner! For as little as $300 you can add furniture and décor to 3 rooms. Want to get the absolute best results? Add the before and after images to your image galleries on your listings to give home shoppers an idea of what the room looks like with furniture and then a blank canvas to picture their own furniture.
Upgrade your renderings and floor plans. Black and white floor plans and low quality renderings are not inspiring and won’t give you the marketing fire that you need in this day and age. Overwhelmed by how many plans you have? Create an attack plan to upgrade your renderings and floor plans over time. Most companies like BDX offer a bulk discount rate when you order 10+ renderings at a time. Put yourself in a buyer’s shoes when you scan listings online. Quality photos and renderings stand out!
Go 3D! By creating 3D interactive models of your plans, you will open up a world of possibilities to engage consumers on your website, your new home listings and in your sales center. There are also some hidden benefits of creating a 3D model from the get-go. It’s easier to spot potential design problems pre-build. Do you still need interior renderings and floor plans? Having 3D models is like creating the source for grab-and-go content like 3D floor plans, interior renderings, and video tours. It’s also much easier to add interactive content like embedded hot spots and visualizers.
Skip the photographer, order a Matterport tour on your next completed model. You can now pull HDR quality still photos from the tour making Matterport the smarter choice. Most Matterport tours like the ones you can order from BDX also come with an image of the front of the home as well as a video tour. According to Apartments.com, properties with Matterport tours receive 49% more qualified leads than those without.
Make a minimum of one investment in a new technology. Technology advances at an alarming speed and it can be overwhelming. Making small investments in technology over time will help you keep up and give you the opportunity to test to see what technology will make the biggest impact in your business and be worth investing in on a larger scale. Doing something new can also be a great way to create some marketing buzz and energize your sales team. Don’t know where to start? Read this builder’s success story using virtual models.
We hope these tips have helped you to put together a content plan for 2020. If you are still overwhelmed, you can find plenty of ideas on our blog, website or simply drop us an email at firstname.lastname@example.org to connect with one of our digital marketing consultants.