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From Offline to Online: The Buyer Journey

Online visualization has gone from a nice-to-have to a downright necessity. Flashback to 2016, and BDX published The Home Shopping Journey Study— a ground breaking study that showed consumers were eager for builders to adopt the online visualization tools that they had become accustomed to in other industries. Fast-forward to today and an unprecedented demand for suburban single-family homes, used home shortages and a surge of out of town shoppers. 

These trends converged taking online visualization from vitamin to medicine in a short period of time. Builders are quickly adapting their strategy to meet the demands of remote shoppers

About the Author

Builders Digital Experience

At BDX, our team of experts sets us apart. For over 20 years, we’ve helped top builders successfully market their new home communities. We work with over 1000 builders to create successful digital marketing programs. Our professionals are experts in the latest technology, marketing, and industry trends.

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