One of our favorite and most popular webinars is the BDX Best of Builder Marketing. Typically we have one every quarter to highlight some of the builders we think are doing an amazing job accommodating today’s buyers or doing something outstanding in their community. Here are our top three from this past webinar. If you missed it, don’t worry. We have the replay coming soon.
With a sleek brand and eye-catching website, Bielinski Homes located in Wisconsin was among our top picks. If their purple logo didn’t catch your attention, how they merchandised their website should. Virtual tours are front and center and a buyer also has easy access to a room visualizer to design their dream kitchen or bathroom. The room visualizer is also located within their Envision Online Design Center so buyers can visualize the rooms with the actual options available complete with manufacturer supplied details.
It’s not always what you do, but how you do it that stands out. Brookfield Residential has gone above and beyond to bring technology to their home buyers. First by providing a way for home shoppers to tour homes on-demand to in home-tech like being able to control the home with the sound of your voice. What we noted most was the way they communicated it. Empower by Brookfield Residential is driven by cutting-edge technology that empowers a buyer and give them every new possibility of home.
Don’t just say it, show me! Kudos to the team at Riverwood Homes for taking that to heart. Instead of a boring list of things that are included in their homes, Riverwood uses a home cutaway and hotspots to show home shoppers what is included in the home. Using a visual to show buyers what is included creates an additional memory point. This has had us talking about how effective this strategy can be to make your brand stand out especially early in the home shopping process when you might be against other competitors.
We are so impressed with our builder clients. Keep up the good work everyone and if you want to be spotlighted in the next Best of Builder Marketing webinar send us an email. If you’d like to learn more about visualization or understanding today’s buyer BDX can help!
About the AuthorMore Content by Alaina Latiolais