Builders Doing Amazing Things – CC Homes

Builders Take Advantage Of Challenging Times And Launch A Digital Strategy

No doubt that this past week has been challenging all around – but it has also been an opportunity to see so many of our builders SHINE! At BDX, we are so proud to see so many of our clients adapting so quickly to these ever changing times – getting creative and playing to win.

One example of this type of creativity and communication hit my inbox yesterday from CC Homes. Instead of just falling back to their normal email template, they shifted to meet buyers where they are today. Not only are they offering a “virtual home buying experience” but they are also touting the option to “buy your new home online.”

Builders Take Advantage Of Challenging Times And Launch A Digital Strategy


Another reason this communication stands out is that they are adapting the way they are communicating with shoppers when more people are staying home instead of venturing to models and appointments – CC Homes is offering meetings via Skype, Whatsapp, or Facetime. They even include a button the schedule a virtual consultation that links off to a real time calendar where shoppers can set pick their virtual appointment time immediately.

There are countless ways that builders can leverage online and digital strategies to position their homes and all of the advantages of buying new. BDX has already heard from dozens of builders who are ready to double-down on virtual tools to connect with shoppers. We will see the builders who are able to pivot, adjust and shift their approach winning over home buyers and capturing market share faster. Builders, the waiting lists are starting, don't wait to make your business virtual, get in touch with us now and find out how we can help.

About the Author

Eleanor Bowman

Eleanor Bowman is currently the Director of Marketing for Builders Digital Experience (BDX). In this role, she leads the company’s B2B marketing initiatives and is passionate about helping educate home builders about the latest digital marketing and technology trends. She is a frequent contributor here on and speaks at home building events around the country on a variety of topics. Eleanor has spent over 20 years working in marketing, advertising, and public relations for companies in the technology, education, energy, and real estate industries. She is a proud Longhorn with a degree in Advertising from the University of Texas at Austin.

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