“We’ve never seen better performance from our products.”
—Lindsay Pasto, Senior Director of Advertising | BDX
Advertising results are on fire with BDX! With surges of active home shoppers online, inventory is up and builders are taking advantage of killer performance. Want the secrets to their success? We’ll be covering the top 4 advertising channels that you should add to your marketing mix.
1. BDX Facebook Retargeting
Average 2.85% CTR
Reach a highly targeted audience on Facebook of active NEW home shoppers with our proprietary New Home Source audience without the need for additional Facebook filters.
2. BDX Premium
Average <.8% CTR
Advertising on the leading new home website is a highly effective way to reach active new home shoppers online. With 65% of our audience preferring new, there’s good reason builders typically see 4X the industry average click-thru-rate.
3. Physical Retargeting
Average $58 CPL
BDX GPS enabled location based marketing solution targets consumers based on GPS tracked behavior and their proximity to your model home, sales center, or other relevant locations for a highly successful and cost effective advertising solution with measurable success.
4. NEW! Connected TV + Geo Fencing
Connected TV allows you to target and reach engaged New Home Source users across their connected Smart TV’s and devices. With additional Geo Fencing we can then track if a viewer saw your ad on television and went to your sales center after seeing your ad. There’s never been a more quantifiable way to spend your marketing dollars.
Now is the time to take advantage and reach highly engaged home shoppers that are looking for new homes. Need help with your advertising plan for end of year or 2021? BDX can help! Email us for a free planning session with one of our digital marketing consultants or learn more at thebdx.com.
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