Searches for new homes online are down 31% YoY, and the housing frenzy from the last two years is shifting. However, home shoppers are still searching for new homes. It’s just a matter of creating a targeted and strategic approach to reach them online.
Homebuilders are starting to shift their marketing and sales effort to re-ignite homebuyer traffic to their websites and their new home communities. A recent article titled Homebuilders Re-Ignite Sales Toolkits as Markets Lose Steam by The Builder’s Daily featured BDX’s Senior Director, Doug Sylvester and BDX’s new home search data to give perspective on current market conditions.
“As builders bring new communities to market, it has become apparent that Coming Soon communities are of high interest to consumers," says Doug Sylvester, senior director at BDX. "Consumer engagement for Coming Soon Communities consumer engagement is double that for all other new home communities on NewHomeSource.com across the U.S."
Homebuilders looking to capitalize on this trend should focus their marketing investments on solutions such as BDX’s Coming Soon Community Video and NewHomeSource listings, to promote their new communities online before their even built.
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