About the AuthorFollow on Twitter Follow on Linkedin Visit Website More Content by Eleanor Bowman
About the Author
Eleanor Bowman is currently the Director of Marketing for Builders Digital Experience (BDX). In this role, she leads the company’s B2B marketing initiatives and is passionate about helping educate home builders about the latest digital marketing and technology trends. She is a frequent contributor here on www.BuilderUniversity.com and speaks at home building events around the country on a variety of topics. Eleanor has spent over 20 years working in marketing, advertising, and public relations for companies in the technology, education, energy, and real estate industries. She is a proud Longhorn with a degree in Advertising from the University of Texas at Austin.Follow on Twitter Follow on Linkedin Visit Website More Content by Eleanor Bowman
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Pay-per-click is the king of conversions and a great addition to any builder marketing budget when you need to generate leads.
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Read this edition of the BYTE to learn about Instagram's hashtags, call to action strategies, Snapchat's desktop app, and more!
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Eastbrook Homes works with BDX on many fronts and leverages NewHomeSource and Envision to support their lead gen and content strategies. Check it out!