Realtors Are Eager To Sell New Homes

Realtors Are Eager To Sell New Homes

Every builder has home shoppers on their radar and rightfully so! We should seek to know as much as we can about home shoppers, their journey to a new home or sadly a used home, and all of the friction points along the way. While shoppers on NewHomeSource are less likely to be represented by an agent, Realtors are still an important audience. According to the National Association of Realtors, 89% of buyers overall work with an agent. With such strong representation, it’s a good idea to leverage the power of this group. Here are a few tips on how to engage Realtors.

1. Keep them informed.

BDX has a long history of connecting with the Realtor community through the BDX Realtor eflyer program.  The engagement has been through the roof with a 17.43% open rate and a 3.45% click-thru rate. Realtors have come to understand the value that a new home offers and many are beginning to specialize in selling new homes. Make sure the Realtor community is aware of your events and promotions.

2. Leverage your best visual assets.

Realtors take pride in how they market homes that they sell. Most real estate listings follow the general guidelines of providing 20+ photos and a well-written description. Make sure that you are adding the visual elements that will appeal not only to buyers but realtors as well. Black and white renderings and floor plans are not likely to suffice with this crew. Our asset recommendation for a new plan is minimally a photoreal rendering of the front, back, kitchen, living, primary bed and bath, as well as a colored floor plan with furniture. Interactive tools like interactive floor plans, visualizers, and online VR home tours are also beneficial in helping you stand out. It's much easier for a realtor to sell a used home that they can show a buyer in person. Used homes have the advantage of what-you-see-is-what-you-get, and visualization tools and assets offer a similar assurance. 

3. Address them directly on your website.

Addressing someone by name is a great way to establish trust. Having a dedicated Realtor section on your website can go a long way in creating a bridge with the Realtor community. You should detail the best way to do business with you and have incentives and commissions clearly established online.

4. Be consistent.

Consistency is key. Having a regular cadence for addressing this group through seminars or eflyers is a great way to stay top-of-mind. It also builds trust and a relationship as they learn how to sell your homes and what to expect in terms of commission.

5. Get social.

Realtors rely heavily on networking and in today’s world that means social media. It’s a good idea to connect with local realtors in your market and congratulate them when they win awards and sell homes. Everyone loves positive feedback and being engaged with your local Realtor community can really help your brand image and equal more sales.

Want to learn more about how to market your homes to realtors and home shoppers? Email us or visit theBDX.com for more information

About the Author

Alaina Latiolais is currently the Marketing Manager and HBA Partnership Program Manager for Builder’s Digital Experience. She previously worked as a Digital Marketing Consultant for BDX working with builders of all sizes in the Austin, San Antonio and Corpus Christi markets. Finding her love for B2B marketing, she now helps educate home builders about marketing and technology and understanding the digital consumer. Alaina has over a decade of experience working with small, medium and large businesses on their marketing strategies, always with a strong focus on the latest technology and results. She has a practical approach that saddles between warm and daring, always challenging businesses to take the next step to adopt new technology and ideas.

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