Measurable Results In 2021

The New Normal accelerated a dramatic shift to digital, gaming, streaming, and social – away from ad mediums that involve the outside world. Advertising had to shift to connect with buyers spending more time at home. Enter Connected TV—the most effective way to reach home shoppers today!

What is Connected TV?

Connected TV leverages the latest smart TV technology to target shoppers via top apps and publishers without the enormous cost of traditional TV advertising.

Why BDX Connected TV?

Not all Connected TV programming is created equal. We layer on filters to grab New Home Source shoppers across the web with over 5oo attributes like “in the market” for a mortgage. BDX also delivers the right experience for the right device from mobile to 55” screens.

Measurable ROI

You heard that right. By geo-fencing your sales center we can measure how many shoppers saw your ad then visited your sales center.

Ready to get started? Email us or learn more at thebdx.com. Need creative? BDX has you covered! Check out our second part of this blog series here to learn all about Connected TV creative.

About the Author

Alaina Latiolais

Alaina Latiolais is currently the Marketing Manager and HBA Partnership Program Manager for Builder’s Digital Experience. She previously worked as a Digital Marketing Consultant for BDX working with builders of all sizes in the Austin, San Antonio and Corpus Christi markets. Finding her love for B2B marketing, she now helps educate home builders about marketing and technology and understanding the digital consumer. Alaina has over a decade of experience working with small, medium and large businesses on their marketing strategies, always with a strong focus on the latest technology and results. She has a practical approach that saddles between warm and daring, always challenging businesses to take the next step to adopt new technology and ideas.

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