Five Content Recommendations for Connected TV
First of all, what is Connected TV? Connected TV leverages the latest smart TV technology to target shoppers via top apps and publishers without the enormous cost of traditional TV advertising. You can read more about Connected TV here. This new technology is a brilliant combination of technologies designed to reach consumers in the new normal. Reaching consumers is one piece of the puzzle, but what kind of messaging works?
#1 Hosted Video Shoots With Drone
Want to really capture a buyer’s attention? A professional on-camera host can give your spots a professional edge. Drone footage brings home shoppers into the community for a cinema-like experience that can make living in your community and homes seem bigger than life. This route is a little more costly but should include more than one video from the photoshoot to use later on.
#2 Narrated Video With Drone
A scripted narration and professional voice over can give your commercials a professional edge, but put your homes and community front and center. Drone footage can highlight the natural landscape and the beauty of the community.
#3 Interview-Based with Drone
An interview-based commercial is a great way to bring credibility to your community. We can interview up to two people per commercial. We can interview you, your salesperson, or happy homeowners—giving potential buyers a personal look at your brand and the community.
#4 Basic Production With Drone
Keeping a commercial simple can have some advantages. We can shoot footage on-site at two locations, both drone and ground-level footage, interior, and exterior. Combined with music and graphics—you can get multiple commercials in one shot.
#5 Commercial Edit
Already have a video? We can edit your existing video, add music and graphics to create a very compelling TV commercial!
Working with an experienced company makes producing high quality commercials easy. The BDX team knows what messaging connects with home shoppers and we can assist you in writing and producing a commercial that will make the most of your Connected TV ads. Email us for more information or learn more at theBDX.com.
About the AuthorMore Content by Alaina Latiolais