NewHomeSource.com Is Changing With The Times… Check Out What We’ve Been Up To

 

For the past 2 months, the BDX team has been hard at work making changes to NewHomeSource.com to help builders sell homes regardless of industry challenges. From new CTAs to Content pieces we are working harder than ever to make sure you are successful. Here are a few of the updates you will see on the site.

Content to connect with shoppers in uncertain times

We have doubled down on content to give home shoppers confidence that now is a GREAT time to buy a new home. Our guides, articles, and ad messages focus on the advantages of new homes, how to shop virtually, and the steps in the new buying process.

 

BDX Has Made ChangesTo NewHomeSource.com To Make Connecting With Home Shoppers Remotely Easier

 

BDX Has Made ChangesTo NewHomeSource.com To Make Connecting With Home Shoppers Remotely Easier

 

Virtual Tour Calls-To-Action Are Prominent

Times are changing and so is shopper behavior. Calls to action that worked 3 months ago are no longer relevant so we have taken a fresh look at every call to action on the site and made sure that we are providing virtual options for tours and easy access to connect with you immediately.

 

BDX Has Made ChangesTo NewHomeSource.com To Make Connecting With Home Shoppers Remotely Easier

                      

You’ll start seeing changes the minute you hit the site

You’ll notice a facelift on nearly every NewHomeSource page to better connect with today’s home shoppers but our home page has undergone a complete transformation. Here are a few of the highlights…


Now on the homepage, you find different content for different audiences, 4 easy steps to shop for a new home online, and messaging to instill confidence.

BDX Has Made ChangesTo NewHomeSource.com To Make Connecting With Home Shoppers Remotely Easier


Content is front and center to help connect with specific audiences and reinforce the advantages of new homes.

BDX Has Made ChangesTo NewHomeSource.com To Make Connecting With Home Shoppers Remotely Easier


We’re focusing on trust and putting testimonials in the spotlight so we can feature all of the great shopper success stories from our TrustBuilder program.

BDX Has Made ChangesTo NewHomeSource.com To Make Connecting With Home Shoppers Remotely Easier

 

Changes to the Search Results Page To Guide Shoppers

Our search results pages have also been transformed to highlight new messaging and content.


To start, we’re highlighting the new shopping process at the top of the page to let buyers know how easy it is to buy new and the steps they should expect along the way.

 

BDX Has Made ChangesTo NewHomeSource.com To Make Connecting With Home Shoppers Remotely Easier


The right rail of the page has been completely redesigned to take better advantage of the space and reinforce the messaging and tools buyers need to take the next step.

 

BDX Has Made ChangesTo NewHomeSource.com To Make Connecting With Home Shoppers Remotely Easier


We’ve added a Next Steps section to keep shoppers engaged.

 

BDX Has Made ChangesTo NewHomeSource.com To Make Connecting With Home Shoppers Remotely Easier

 

Our Detail pages have also been transformed

Our newly designed Detail Pages put your homes in the spotlight and drive action.


The first thing you’ll notice is a simplified header and a new gallery experience to let your images and rich media shine.

 

BDX Has Made ChangesTo NewHomeSource.com To Make Connecting With Home Shoppers Remotely Easier

 


We’ve redesigned the experience to improve lead conversion, drive urgency, and give shoppers access to connect with you right away.

 

BDX Has Made ChangesTo NewHomeSource.com To Make Connecting With Home Shoppers Remotely Easier

 

And these changes are only the beginning. We’re constantly working to make the site better for you – so stay tuned for even more news in the coming weeks.

About the Author

Builders Digital Experience

At BDX, our team of experts sets us apart. For over 20 years, we’ve helped top builders successfully market their new home communities. We work with over 1000 builders to create successful digital marketing programs. Our professionals are experts in the latest technology, marketing, and industry trends.

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