Lifestyles have changed—has your marketing changed to tell the story? Most builders have a high-quality photo-real rendering today featuring the front of the home and some have delved into interior renderings as well, but is this enough?
2020 defined stir crazy for most of us and pandemic life opened the door to new hobbies, work from home, and more interesting spaces to hang out with the family. Talk of a new home has been on the lips of many Americans. The trick to marketing to this antsy bunch is simple—capitalize on the multi-use space. Your standard 3 or 4 bedroom home can look like a dream come true to shoppers pining to take their crafts from the kitchen table to an organized room or a garage turned woodshop. You never know what will catch a home shoppers’ eye and pique their interest, but you can make the connection happen more easily by showing rooms furnished in different ways. Check out a few ideas below. Want to turn your extra bedroom into a hobbyist dream? BDX can create a rendering or virtually stage a photograph of the room for the perfect scene to grab home shoppers’ attention. Email us or visit thebdx.com for more information.
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More Content by Alaina Latiolais
