Brookline Homes Uses Geospatial ISP to Integrate Interactive Site Plan Into Google Maps

90% of home shoppers start their home search online. Whether providing directions or assessing traffic congestion, Google Maps is one of the most used apps by consumers today. And for many home shoppers, it is where their journey to build a new home begins.

Brookline Homes, a North Carolina builder, had optimized their Google listings so that new home shoppers could easily find them. For existing and built-out communities, this worked. But for communities that were brand new or had sections where roads were not built out, a standard Google Maps listing fell short. Often the roads for a new community or section did not get mapped and it made it extremely challenging for shoppers to get directions to or visualize the area.

Enter Geospatial ISP. Geospatial Interactive Site Plan (ISP) is where BDX overlays your community’s Interactive Site Plan onto Google Maps. Shoppers can then use all of the functionality of Google Maps like street view and mapping. And just by scrolling over the site plan, home shoppers can see lot availability, plan details for available lots, and even hotspots of community amenities and lots. Even if the roads are not built, the streets will be accurately named so that home shoppers can get a feel for the community.



For Brookline, having Geospatial ISP overlays for communities has helped accelerate interest for communities where home shoppers are not able to physically drive through new sections. Shoppers love the flexibility and option to choose a lot, scroll through various plan options and see their dream home come to life within the context of the entire community.

2021 is set to be a banner year for home builders with more communities coming to the market than ever before. That means it will be important to help home buyers not only find your communities on a map but also easily check lot availability and see what plans are available. Ready to deploy Geospatial ISP for a community? Contact your BDX Consultant or email us at

About the Author

Builders Digital Experience

At BDX, our team of experts sets us apart. For over 20 years, we’ve helped top builders successfully market their new home communities. We work with over 1000 builders to create successful digital marketing programs. Our professionals are experts in the latest technology, marketing, and industry trends.

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