Lead Generation & Conversion

Discover a wealth of information on how builders can optimize their sales funnel and generate & convert home shopper leads.

  • PPC—Your First Line of Defense

    PPC—Your First Line of Defense

    Pay-per-click is the king of conversions and a great addition to any builder marketing budget when you need to generate leads.

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  • What Builders Need To Know About Google Analytics 4

    What Builders Need To Know About Google Analytics 4

    Google Analytics 4 update is unlike any other. Find out how this update affects builders' websites and apps tracking activity.

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  • Video alongside your new home listings can increase leads by 28% and CTRs by 36%.

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  • TREND: Consumer Engagement Doubles on NewHomeSource for Coming Soon Communities

    TREND: Consumer Engagement Doubles on NewHomeSource for Coming Soon Communities

    A new homebuilding trend shows consumers are interested in Coming Soon Communities.

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  • An Online Design Center As A Lead Generation Tool? The Results Speak For Themselves.

    An Online Design Center As A Lead Generation Tool? The Results Speak For Themselves.

    Builders are leveraging the Envision Online Design Center as a presales tool on their website and other online destinations.

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  • Need to generate more home shopper leads?

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  • Drees Homes Uses Envision to Drive Home Shopper Leads & Improve Efficiencies Post-Contract

    Drees Homes Uses Envision to Drive Home Shopper Leads & Improve Efficiencies Post-Contract

    Home builder leverages BDX's online design center Envision to help create efficiencies and drive their business forward.

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  • NewHomeSmart TV from BDX1:11

    NewHomeSmart TV from BDX

    More and more people are ditching traditional cable and switching over to smart TVs, meet your shoppers where they are at with NewHomeSmart TV from BDX.

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  • How to Optimize Your Facebook Profile

    How to Optimize Your Facebook Profile

    Maximize your Facebook views, followers, and CTA’s, by following our guide on how to optimize your Facebook page for the best results.

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  • The 2022 International Builders' Show Recap

    The 2022 International Builders' Show Recap

    BDX traveled to Orlando for the International Builders' Show. Read a few of the team's favorite highlights from the 2022 show.

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  • Recorded Webinar: 2022 Planning - 5 Advertising Strategies For Builders

    Recorded Webinar: 2022 Planning - 5 Advertising Strategies For Builders

    It's never too early to start planning for 2022. Watch BDX's webinar to learn five advertising strategies to leverage for your marketing plans next year.

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  • Finishing 2021 Strong - 3 Advertising Strategies

    Finishing 2021 Strong - 3 Advertising Strategies

    New home searches are declining, but that doesn’t mean your sales need to also. We’ve got three tips on how to finish the year strong.

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  • Putting Your New Home Communities On The Map (Literally!)

    Putting Your New Home Communities On The Map (Literally!)

    Map-based search is increasing in popularity and BDX is working closely with Google to make sure that home builders can take full advantage.

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  • Recorded Webinar: A Recipe For Advertising Success

    Recorded Webinar: A Recipe For Advertising Success

    Watch BDX's webinar to learn five strategies that will optimize your advertising outreach to home shoppers and increase quality leads.

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  • Meet the BDX Team – Client Listings/Account Management

    Meet the BDX Team – Client Listings/Account Management

    Read stories about the Client Listings and Account Management team and how they help builders with their listings to reach home shoppers.

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  • Marketing Hack—Pique The Interest of Today’s Home Shopper

    Marketing Hack—Pique The Interest of Today’s Home Shopper

    People have a need for more space and better-defined living. Is your marketing reflecting the need for multi-use space?

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  • The Breakdown: Geofencing VS Physical Retargeting

    The Breakdown: Geofencing VS Physical Retargeting

    Check out our infographic that breaks down the differences between old school geofencing and the new physical retargeting.

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  • Brookline Homes Uses Geospatial ISP to Integrate Interactive Site Plan Into Google Maps

    Brookline Homes Uses Geospatial ISP to Integrate Interactive Site Plan Into Google Maps

    Brookline Homes Uses Geospatial ISP to Integrate Interactive Site Plan Into Google Maps To Help Shoppers Find New Home Communities.

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  • Meet the BDX Team – Advertising

    Meet the BDX Team – Advertising

    Read some great stories about the BDX Advertising team and how they’ve helped builders connect with home shoppers across the country.

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  • Michigan Builder Gets Creative With Content Marketing Strategy

    Michigan Builder Gets Creative With Content Marketing Strategy

    Eastbrook Homes works with BDX on many fronts and leverages NewHomeSource and Envision to support their lead gen and content strategies. Check it out!

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  • Prediction: 2021 and 2022 Will Be About The Curated Customer Journey

    Prediction: 2021 and 2022 Will Be About The Curated Customer Journey

    A curated online customer journey turns your interactive content into a process that anticipates your shopper’s next move. Learn more about Dreamweaver.

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  • Need to generate more home shopper leads?

    Discover How
  • Ask The Expert: What's One Thing You'd Recommend Builders Do to Improve Their Website in 2021?

    Ask The Expert: What's One Thing You'd Recommend Builders Do to Improve Their Website in 2021?

    Discover why builders should prioritize their website being responsive on all platforms to improve traffic in 2021. Check it out in BDX's blog post!

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