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How Homebuilders Can
Create a Killer Website
According to BDX consumer research, home shoppers are experiencing
considerable confusion and angst online. The challenge and opportunity for
every builder is to create a digital presence that makes it easier for prospects
who want to buy new homes.
"The typical home builder website doesn't
establish an emotional connection with buyers,"
according to Melissa Morman, Client Experience
Officer at BDX. "The information presented
is tidy, but not inspirational or engaging. The
goal of a builder's website ultimately is to get
prospects interested enough to cross the barrier
and provide their information, so that marketing
and sales can address their unique needs."
