How Homebuilders Can Create A Killer Website

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B D X B U I L D E R U N I V E R S I T Y W H I T E P A P E R How Homebuilders Can Create a Killer Website According to BDX consumer research, home shoppers are experiencing considerable confusion and angst online. The challenge and opportunity for every builder is to create a digital presence that makes it easier for prospects who want to buy new homes. "The typical home builder website doesn't establish an emotional connection with buyers," according to Melissa Morman, Client Experience Officer at BDX. "The information presented is tidy, but not inspirational or engaging. The goal of a builder's website ultimately is to get prospects interested enough to cross the barrier and provide their information, so that marketing and sales can address their unique needs."

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