WHITEPAPER: Placement Positioning People

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Logo: Color Logo: K/O Logo: Gray B D X B U I L D E R U N I V E R S I T Y W H I T E P A P E R As builders compete with resale homes, having a comprehensive digital strategy is critical. At the same time that markets have become tighter, digital marketing solutions for home builders have taken a quantum leap forward, enabling first movers to distance themselves from the resale and industry competition. Here are three areas builders need to focus on to truly differentiate their businesses: P L A C E M E N T The age-old mantra in real estate—location, location, location—applies equally well to being everywhere potential buyers are in the digital world. Today's top builders are using the latest advancements in online lead generation, inbound marketing, social media, location-based mobile technologies, and retargeting ads to gain exposure and impact throughout the buying process. Competing Against Resale Homes In A Digital World: Placement, Positioning, and People Are Key Listings An effective listing strategy will increase visits to your website, generate qualified leads, stimulate walk-in traffic to your models, improve relationships with real estate agents, and even make connections with buyers through social media. The key to success is combining mass exposure with proven inbound marketing strategies. Sites like NewHomeSource. com, Realtor.com, and hundreds of smaller builder and real estate portals must all be included in your listing plans. Online Advertising and Inbound Marketing Today's digital advertising strategies go far beyond banner ads on targeted websites and keyword search ads. Effective campaigns combine custom lead generation, website development, content marketing, and SEO with "inbound" marketing tactics to fill your funnel with qualified leads. The mix includes targeted online ads, geo-targeted mobile ads, and retargeting advertising that continues to expose your brand to buyers and drive them into your sales funnel, wherever they are online.

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