Case Studies

Robertson Homes

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Quick Stats: Builder Name: Robertson Homes Location: Michigan Marketing Director Michelle Byron Website: B D X U N I V E R S I T Y Robertson Homes has continued to be a major force in both condominium and single-family home developments and has developed over 40 communities in southeastern Michigan – having received many awards over the years as a Michigan new home builder. Since their beginnings in 1945, this tried and true builder has made a real diff erence in the U.S. that began its legacy building aff ordable homes for returning World War II veterans. Such dedication to their homes and the families they serve has ranked them #257 nationally by Professional Builder Magazine. Robertson Homes has even built several golf course communities that feature some of the country's most premier playing grounds. Since 2012, BDX has been a pivitol part of their marketing strategy helping them become an even more successful builder throughout Michigan. When asked about what BDX means to Robertson Homes, Michelle Byron, Marketing Director stated that, "BDX has become a very valuable resource for Robertson Homes. Their websites and advertising programs provide us with great exposure to qualifi ed prospects that value new." Robertson Homes has also gone "all-in" with listing all of their communities with the BDX and now can be included on®, where BDX is the exclusive listing distributor of new construction and where over 18 million home shoppers visit every month (comScore). BDX is delighted to be such an integral part of Robertson Homes' marketing strategy and seen as a valuable asset. They also have taken advantage of several other BDX C A S E S T U D Y | R O B E R T S O N H O M E S "BDX's websites and advertising programs provide us with great exposure to qualified prospects that value new."

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