Case Studies

Payne Family Homes

Issue link:

Contents of this Issue


Page 1 of 1 11900 ranch road 620 N, Austing tX 78750-1345 © 2013 Builders digital experience, inc. All rights reserved. C A S e S t u d y | P A y N e F A M i L y H o M e S Logo: Color Logo: K/O Logo: Gray BDX UNIVERSITY UNIVERSITY BDX UNIVERSITY "i don't know if Chad has a sixth sense, but he always knows exactly what i need and picks up the phone at just the right time," said Jessie Smith, marketing manager at Payne Family Homes. "He is so much more than just our sales representative. He is my best resource and i never feel like he is selling me something that he doesn't find value in. even when i need a referral for a particular type of product or service that BdX doesn't offer, he is willing to help." Chad's expertise was put to the test recently when Payne reached out for advice on lead follow-up. Smith continued, "We were looking for best practices for lead follow-up and Chad helped us think through our plan and offered up different strategies for the different types of leads we were receiving. in the end, our response rates and conversion improved." Chad explains his consultative approach to the situation, "i am always looking for ways to help my clients solve problems. At the end of the day, it all comes down to doing what is best to help build the builder's business. Sometimes a BdX product is the answer, but almost as often it is advice based on my experience in this industry, one of our BdX university educational resources or a referral to a key partner that can help." "The majority of our inbound traffic and leads come from BDX. It is such a valuable tool for our business. I know I can count on BDX." —Jessie Smith, Marketing Coordinator, Payne Family Homes About BdX BdX is the leading online marketing provider for the homebuilding industry and for the past 13 years, we have helped thousands of builders attract more homebuyers, engage website visitors, and convert leads to sales. For more information email:, call: 1-866-651-8866, or visit:

Articles in this issue

Links on this page

Archives of this issue

view archives of Case Studies - Payne Family Homes