Case Studies

Homes By Westbay

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Logo: Color Logo: K/O Logo: Gray Quick Stats: Builder Name: Homes by WestBay Location: Tampa, Florida Marketing Manager: Janice Snow B D X B U I L D E R U N I V E R S I T Y Homes by WestBay is making waves in the sunshine state as they currently market 10 communities throughout Tampa Bay; with more to come in 2014. Like most builders, Janice Snow's biggest challenge as a marketer is converting online leads into model home visits (sound familiar?) and delivering a strong ROI on her marketing plan. As our conversation progressed, it became clear that while BDX products certainly play an important role in her online marketing strategy, it is her "BDX team" that she values most. "I look to BDX as an extension of my marketing team," said Janice Snow, Market- ing Manager at Homes by WestBay. "If I was going to give one piece of advice to another builder it would be to know who your key contacts are at BDX and leverage their expertise. I stay in touch with Chris, Crystal or Jamie and know I can count on them when I have a question." To help drive interest in their communities and generate leads for their sales team, Homes by WestBay currently lists all of their communities on the BDX network of over 300 real estate sites including NewHomeSource.com and MoveNewHomes.com. They also run banner advertising across the BDX network to complement their online listings. C A S E S T U D Y | H O M E S B Y W E S T B A Y "I look to BDX as an extension of my marketing team"

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