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Monitoring Your Brand Online
Monitoring your brand is easy and many tools are available. Some can be costly, but free options exist. You need to
monitor two things: (1) your social media mentions and (2) anything showing up in Google search results. For social
media monitoring, one of our favorite tools is Trackur.com. They have a 10-day free trial and costs $97/month after
that. Want a free option? You can set up Google Alerts at no cost. To use it effectively, you need to know a little about
Google advanced search operators, but it's easy to set up and manage.
How to Set Up a Google Alert in 3 Easy Steps
First you need to have a Google account. It's free and you can access all the tools Google offers at no cost.
1. Go to Google Alerts: www.google.com/alerts
2. Set Parameters for the Alert
Type in the search query and modifi ers you want. Since we don't want to track mentions on our own website, we use
the qualifi er '-site:www.yourwebsite.com'.
3. Select Your Options for the Alert
For most of us, we only need to decide how often we want email alerts to come when Google fi nds something new.
The options are: "As-it-happens," "At most once per day," or "At most once per week." Then just hit the "Create Alert"
button. You can edit or delete the alert at any time.
That's it! You can set up as many as you want. You might set up alerts to track your executives mentioned in the news,
specifi c negatve review sites, competitor brand mentions, and community names. Each alert will send a seperate email,
so make sure you are being specifi c and sending at the frequency you want.
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