Reputation Management

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B D X U N I V E R S I T Y Builders can't hide their reputation. It's highly visible and immediately accessible with just one click. Do you know what it takes to improve your online reputation? We've got some tips and tricks to highlight the positives and make right any negatives. Consumers have changed. Today, savvy consumers check online reviews for just about everything they buy. A new home may be a consumer's largest lifetime purchase decision. You think they aren't going to check out who's building and providing warranty service? And unfortunately, negative reviews are more common than positive reviews. It probably does not feel fair, but it is a reality. Builders need to turn their reputation into an asset by doing two things: 1. Highlight the positive. The vast majority of buyers probably love their home and think their builder is fantastic. Positive opinions are out there, but they are not always online - It's your job to help bring these positive stories to life. 2. Make it Right. We all make mistakes, but how you manage your business, employees, and customers and how you respond to an issue is highly visible to anyone considering your brand. Defi ne your online reputation before someone else does it for you. W H I T E P A P E R | R E P U T A T I O N M A N A G E M E N T The Builder's Guide to Online Reputation Management Page 1

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