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Leads Followup

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theBDX.com 11900 Ranch Road 620 N, Austin TX 78750-1345 © 2014 Builders Digital Experience, Inc. All rights reserved. W H I T E P A P E R | L E A D F O L L O W - U P For more information email: info@thebdx.com, call: 1-866-651-8866, or visit: www.thebdx.com. Best Practices In summation, there are some critical best practices to consider when following up to leads: -Quantity of outreach: Make sure you are in contact several times! -Utilize multiple channels: Don't just follow up with an email, use the phone and host events -Timeliness: Respond quickly! Consider an Internet Representative to stay on top of emerging leads -Customize the message: Personalize the follow up responses with client names and topics of interest PEOPLE Have your sales people respond to leads as soon as possible! PROCESS Ensure consistent mes- saging and training across your sales team. Integrate video into your marketing strategy and create a real visual sense of place! TECHNOLOGY Having a CRM system, or customer resource management system, is vital to nurturing leads! If you are selling over 50 homes a year this is a MUST! The 3 PIllars of Success

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