Green Homebuyer

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Quick Stats: 80% of the population at least occasionally makes eco-friendly purchases About 35% of all construction currently falls into the green building category B D X U N I V E R S I T Y The green consumer is changing. Buyers are no longer just motivated by saving the environment, but are going green to save money, show patriotism, and improve their overall health. No Passing Fad The green movement is proving to be no passing fad. In fact, according to a report from the U.S. Green Building Council, by 2016 it is estimated that half of the commercial and institutional buildings will be green structures. Additionally, green home searches online outpace those searching for condos, vacation and starter homes with approximately 1.45 million domestic searches each month. That's why it's vital for builders to market their green features eff ectively. Show Off Your Green Features We all know of the benefi ts a new and energy effi cient home provides versus a resale. But some consumers have concerns and doubts about quality of construction and the price tag of the home. A house is the biggest purchase a person will ever make and they want to be confi dent in the decision they have made for years to come. Alleviate their doubts by highlighting building certifi ca- tions and standards you build to (i.e. LEED, Energy Star, local building require- W H I T E P A P E R | G R E E N H O M E B U Y E R Marketing to The Green Homebuyer

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