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One of the most common questions we receive is -- What
can I do to improve the performance of my online listings?
Every day we have discussions with builders about online marketing performance.
From setting benchmarks to ongoing measurement, our experts can provide
unique insight into a builder's online marketing. We always start the discussion with
builder data -- what elements are you including with your listings and what can you
add to make them even better. We recently performed some analysis on builder
data across the BDX network and below are some of our fi ndings. Here are our top
fi ve ways to see a lift in your leads and click-thrus.
1. Include Community Images With Your Listings
Most builders include renderings or images of their homes and fl oor plans with
their listing, but one of the most eff ective ways to improve performance is to
include community images as well. Builders who included images of amenities like
the pool, clubhouse, or golf course, saw 28% more leads and 20% more click-thrus
than builders without any community images. Including these community features
helps people envision themselves living in your neighborhoods and gets them one
step closer to taking action.
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5 Simple Ways to Improve
The Performance of Your
Online New Home Listings
By: Paul Gruber
Director, Project Management of BDX
