Digital Marketing Cheat Sheet

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Digital Marketing Cheat Sheet CPA Cost-per-Acquisition CPC Cost-per-Click—The cost of each click on an ad. CPL Cost-Per-Lead—The cost of each lead you receive from the advertisement online. CPM Cost Per Thousand—The cost of 1,000 advertising impressions on a web page. CRM Customer Relationship Management— Technology for managing all your company's relationships and interactions with customers and potential customers. CSS Cascading Style Sheet CTA Call to Action—The use of words or phrases in messaging that engages someone to take an action or give an immediate response. CTR Click Through Rate—The amount of clicks an ad receives divided by the number of times the ad was displayed (impressions). CTV Connected TV—Streaming TV where you can place highly targeted and trackable video ads. DDR Digital Dashboard Reports—Your NewHomeSource reporting dashboard that you receive via email. Device Graph A device graph, also known as "identity management," is a map that links an individual to all the devices they use, which could be a person's computer at work, laptop at home, tablet and smartphone. DMA Designated Market Area—Helpful in targeting specific geographic audiences. DMP Date Management Platform—A data management platform is a software platform used for collecting and managing data. They allow businesses to identify audience segments, which can be used to target specific users and contexts in online advertising campaigns. DNS Domain Name System—Part of the web's infrastructure, a naming system for computers, services, or other resources connected to the Internet or a private network. DSP Demand Side Platform—A demand-side platform is software used by advertisers to buy mobile, search, and video ads from a marketplace on which publishers list advertising inventory. Together with supply- side platforms, DSPs enable programmatic advertising. DWG (Derived from Drawing) A format used to store two and three dimensional design data. This is the file format for community plats. EPS (Adobe Illustrator format) The file format for projects on Adobe Illustrator that use vector data. FTP File Transfer Protocol—A way to manage the transfer of large files. GA Google Analytics—A web service that measures and reports website activity, session duration, pages viewed in the session, bounce rate, etc. GDPR General Data Protection Regulation—Privacy and security law that protects the distribution of personal data from individuals that live in the European Union. GeoSpatial ISP Incorporates a fully interactive site plan within the context of Google Maps. GeoSpatial Mapping Refers to the actual pinpointing of roads in Google. GMB Google My Business—Site to create a business account and listing with Google. GMM Google My Map—A platform to track important locations, create custom maps, and share maps. © 2021 Builders Digital Experience. All rights reserved. OP-Cheat Sheet-0821

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