Digital Marketing Cheat Sheet

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Digital Marketing Cheat Sheet Our experts have put together a list of the terms and vocab that every digital market professional in the building industry needs. Check it out! 404 — Page Missing Error This message is received when the URL could not be found. Above The Fold What a website visitor sees when opening a website without scrolling ADA Compliant or Widget A website widget designed to assist those with disabilities. ADA Web Compliant The application of the Americans with Disabilities Act to websites and mobile apps. Ai Adobe Illustrator—A vector based graphics software used to design web and mobile graphics. AI Artificial Intelligence Alt Text Short text written to describe an image and contribute to your search engine optimization. Anchor Link A special HTML tag used on website pages, blogs, etc. that navigates users to a specific point on the page. API Application Programming Interface—A set of functions and procedures allowing the creation of applications that access the features or data of an operating system, application, or other service. BC Basecamp—The platform that BDX uses to communicate with clients for graphics and technology products. Where you go to review drafts and provide input to the team. BDX Builders Digital Experience BDX Live BDX Customer Portal - the tool that builders and BHI account managers use to manage listings data. This is the central hub of data that is fed to NewHomeSource, third party listing sites, builder websites and more. BHI Builder Homesite Inc.—BDX's parent company! BI Business Intelligence BOYL Build On Your Lot—When a customer already owns the land. Breadcrumb Breadcrumbs are a secondary navigation aid that helps users easily understand the relation between their location on a page and higher level pages. CCPA California Consumer Privacy Act—A state privacy law that regulates how businesses can use consumer information in California. CMS Content Management System—Software that helps users create, manage, and modify content on a website without the need for specialized technical knowledge. Connected TV Ads running over Smart TVs connected to the internet. © 2021 Builders Digital Experience. All rights reserved. OP-Cheat Sheet-0821

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