Case Studies

Builder Success Story—Moving From Local To Online

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BUILDER CASE STUDIES Capstone Homes began in 2009 as a custom builder in Flagstaff, Arizona. Only a decade later, they are the largest builder in their area and have expanded into nearby Prescott, offering production and semi- production homes in addition to their build-on-your-lot and custom program. "I knew we needed to be where people are searching for new homes, and that place was online and on New Home Source." ABOUT CAPSTONE HOMES PRODUCT MIX NEW WEBSITE GETS RESULTS MOVING FROM LOCAL TO ONLINE Capstone Homes had a stellar reputation in the community and were well known in the city of Flagstaff, but they were not capturing buyers that were moving from out of town. Their advertising efforts were entirely localized, limiting their reach and brand awareness outside of the area. When Mary Norton joined the Capstone Homes team as the Director of Marketing in early 2018 she was determined to grow brand awareness and expand their reach. Having worked with BDX in a previous role in California, she knew that listing on New Home Source would achieve the aggressive goals that she set for Capstone Homes. "I knew we needed to be where people are searching for new homes, and that place was online and on New Home Source," says Mary Norton. By the second quarter of 2018, all of their communities were on New Home Source and they were beginning to see results. Capstone Homes didn't stop with listings, they also engaged with BDX to build a brand new website in March of 2019. Asked about what prompted them to build a new website with BDX, Mary detailed how the BDX Live integration with the website made it easy for them to update their new home inventory in one spot with less errors. Website Listings Advertising Geospatial SEO PPC PPC © 2019 Builders Digital Experience, LLC. All rights reserved. CS-Capstone-Homes-0819 Want to learn more? Email info@thebdx.com or call 1-866-651-8866 MARY NORTON Marketing Director Capstone Homes

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