Bridging The Online
And Offline Worlds
The Buyer Journey
From Offline To Online
Online visualization
has gone from a nice-to-have to a downright necessity. Flashback to 2016,
and BDX published The Home Shopping Journey Study— a ground breaking study that
showed consumers were eager for builders to adopt the online visualization tools that they had
become accustomed to in other industries. Fast-forward to today and an unprecedented
demand for suburban single-family homes, used home
shortages and a surge of out of town shoppers.
These
trends converged taking online visualization from
vitamin to medicine in a short period of time. Builders are
quickly adapting their strategy to meet the demands of
remote shoppers.
PRO TIP
Builders who are able
to create a seamless
experience from online
to offline will have a clear
advantage.
QUICK STAT
Consumer attention
spans are getting shorter,
8 seconds on average.
Did you know that a
goldfish can sustain their
attention for 9 seconds?
We
know that today, with shrinking attention spans, consumer
behaviors are changing. Large online retailers like Amazon and
search giants like Google are getting really good at serving up what
we want before we even know we want it. With an increasingly digital
world, the building industry is being squeezed by consumer demands
to get to the point. The good news is that self-service technologies
are helping many builders hit the mark. It's time to put our best digital
foot forward to inspire and edcuate.
© 2020 Builders Digital Experience, LLC. All rights reserved. WP-Online Visualization Tools-1020
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