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Visual Content Playbook

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W H I T E PA P E R As the saying goes, 'Content is King'. Visual assets are a vital part of a brand's marketing strategy and a content first approach is a necessity in today's world. We're not the only ones that think so, home shoppers and Google agree. Dynamic visual content is one of the best ways to engage home shoppers throughout the home-buying journey. With hundreds of home options and builders to choose from, great content is not only inspiring, but it can be the deciding factor between getting the sale or missing out. Whether you have specs, models or plans, we've put together our top recommendations to meet your needs. As an added bonus, we are also including anecdotal feedback from buyers that were surveyed about the helpfulness of each content type. LEVEL THE PLAYING FIELD WITH TOP NOTCH CONTENT W H I T E PA P E R B DX B U I L D E R U N I V E R S I T Y Sticky Content Goals Content First Increased Time On Site Lower Bounce Rates Higher Conversion Rates

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