W
H
I
T
E
PA
P
E
R
|
IMPROVE
YOUR
NEW
HOME
MARKETING:
Drive
28%
More
Leads
With
High–Quality
Renderings
Bring Your Homes & Communities To Life
Technology has afforded us the opportunity to showcase unbuilt homes and communities
in unimaginable ways. We are no longer limited by the rigidness of black and white
architectural drawings. Homes and communities can now come to life, capturing the
emotion that turns a house into a home and a barren field into a community before the
first shovel hits the dirt. Including high-quality renderings on your website, listings and
in your digital marketing campaigns can increase the likelihood that home shoppers will
connect with you exponentially. While the advice provided in this guide is evergreen, in a
tough economy it can be the difference of make or break.
1
Exterior Renderings
P R O T I P :
Quality matters! Photo real is the terminology
set by the industry to indicate the highest
quality available, but there is variation from
vendor to vendor over what is considered
photo real. When shopping for a rendering
provider always get a visual example of what
they consider to be photo real to ensure that
you are getting the very best.
of home shoppers reported
that renderings and
photo galleries were important when
researching home builder websites.*
95.2
%
"This quality is nice! Gorgeous!
Would make me forget the B&W home!"
—Angelette, LA
VIEW GALLERY
BDX Photo Real Rendering Competitor's Photo Real Rendering
1-888-651-8866
MORE INFORMATION
info@theBDX.com
