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If you are looking for a way to get more miles out of your
website and listings, investing in high-quality renderings
and content may be your best strategy. We're not the only
ones that think so, we looked to the leading website for
new homes, NewHomeSource.com, for solid evidence
to confirm our suspicions and backed it with research
from real home shoppers about what influences them to
choose one builder over the next. Dynamic visual content
is one of the best ways to engage home shoppers
throughout the home-buying journey. With hundreds
of home options and builders to choose from, great
content is not only inspiring, but it can be the deciding
factor between getting the sale or missing out. With more
competition surrounding each qualified home shopper,
it's important to take every opportunity to put your best
foot forward online.
Whether you have specs, models, plans, or a new
community we've put together our top recommendations
that are sure to sharpen your marketing efforts. As an
added bonus, we are also including anecdotal feedback
from buyers that were surveyed about the helpfulness of
each content type.
IMPROVE YOUR NEW HOME MARKETING:
Drive 28% More Leads With High–Quality Renderings
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BETTER CONTENT IMPROVES RESULTS
We measured how content affects results on
NewHomeSource.com and the results are a
compelling story about why it matters.
High-Quality Renderings
Leads
28
%
Click–thru
20
%
Video
Leads
28
%
Click–thru
36
%
Matterport
Leads 19
%
Click–thru
19
%
