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Improve Your New Home Marketing: Drive 28% More Leads With High-Quality Renderings

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W H I T E PA P E R If you are looking for a way to get more miles out of your website and listings, investing in high-quality renderings and content may be your best strategy. We're not the only ones that think so, we looked to the leading website for new homes, NewHomeSource.com, for solid evidence to confirm our suspicions and backed it with research from real home shoppers about what influences them to choose one builder over the next. Dynamic visual content is one of the best ways to engage home shoppers throughout the home-buying journey. With hundreds of home options and builders to choose from, great content is not only inspiring, but it can be the deciding factor between getting the sale or missing out. With more competition surrounding each qualified home shopper, it's important to take every opportunity to put your best foot forward online. Whether you have specs, models, plans, or a new community we've put together our top recommendations that are sure to sharpen your marketing efforts. As an added bonus, we are also including anecdotal feedback from buyers that were surveyed about the helpfulness of each content type. IMPROVE YOUR NEW HOME MARKETING: Drive 28% More Leads With High–Quality Renderings W H I T E PA P E R B DX B U I L D E R U N I V E R S I T Y BETTER CONTENT IMPROVES RESULTS We measured how content affects results on NewHomeSource.com and the results are a compelling story about why it matters. High-Quality Renderings Leads 28 % Click–thru 20 % Video Leads 28 % Click–thru 36 % Matterport Leads 19 % Click–thru 19 %

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