Issue link: https://learn.thebdx.com/i/1301551
Your Brand Needs To Shine Online PRO TIP: Become "The" Trusted Resource in Your Market You can become the trusted resource by adding TrustBuilder ratings and reviews to your website. TrustBuilder is the industry standard when it comes to real, verified reviews from homeowners. Be Consistent Your company should have a look and general feeling that radiates from your website to each and every online interaction. Consistency during the entire home shopping experience builds trust, memorability and brand equity. The Trusted Resource Customers enjoy being included in your builder story by sharing user generated content and testimonials. This kind of sharing is a form of word-of-mouth marketing that builds organic trust and reliability in your brand in the minds of potential customers. An Engaging And Professional Image Having a content rich and professional looking website goes a long way towards proactively addressing your customers' needs and facilitating their buyer journey. People have come to expect these experiences in other industries and builders need to leverage the latest technologies and best practices to shine Be Available You can't be available 24 hours a day, but your website can. Increase the number of home sales that you make by adding self-service features like ChatBots and scheduling tools to your site. You'll reach those late- night customers and night owls even when you're not in the office and never miss another sale or lead again. H O W H O M E B U I L D E R S C A N C R E A T E A K I L L E R W E B S I T E B D X B U I L D E R U N I V E R S I T Y | W H I T E P A P E R © 2020 Builders Digital Experience, LLC. All rights reserved. WP-Killer Website-1020