This past week has seen a lot of change in our world and specifically within the home buying landscape. Now more than ever it is important to stay connected with BDX around your digital marketing strategy. Our Digital Marketing Services team is here for you as you update your plans around SEO, PPC, and Social Media. Here are some things you should consider in each area.
Right now, your website is your online model home. As more people are staying home and not venturing out to look at homes in person, builder websites will be the first place shoppers will visit for information. Now is the time to stay focused on your SEO strategy and make sure your homes are front and center when buyers are doing their research and evaluation online. We are here to make sure that your site is not only keeping up with the latest SEO best practices, but our team is also focused on adapting strategies in these ever changing times to make sure your website is your #1 seller.
Just like with your SEO strategy, now is the time to pour gas on your PPC advertising campaigns – our analysis shows that today’s online home shoppers are truly serious and motivated. And your PPC campaign means you only pay for what you get – this is an opportunity for builders to be bullish in the market and go after the terms that drive website conversions. We’re also working with clients to adapt their PPC ad copy to match changing consumer behavior. This means promoting virtual tours vs. in person meetings and focusing on the online resources that bring your homes to life for buyers online.
Social media is quickly becoming one of our main sources of connection. Not only are people online more, but they are also searching for some type of human interaction and conversation. We are working with clients to make sure you are filling that gap and targeting shoppers with ads and messaging that resonate during this “New Normal”. Facebook continues to be the top visited social site which means more opportunity to get your boosted post or retargeted ad in front of people searching for new homes.
So you may be wondering how other companies are doing when it comes to their online presence and traffic? After our research of our Top 20 SEO and PPC clients, we are seeing that home shoppers are still very responsive to digital strategies. Even as searches become fewer, all that means is that they become more valuable – we are actually seeing conversions rise from our PPC efforts!
While this week has been challenging on many fronts, we want you to know that we are here for you and ready to help in any way we can. We are confident that by working together as an industry, we can weather this storm and emerge stronger than ever.