Builders Doing Amazing Things—Cretin Townsend Homes

March 26, 2020 Alaina Latiolais


While many of us may want to bury our head in the sand during these challenging times, we are seeing builders use the new buying conditions as an opportunity to do things a little differently. We are so proud to see our clients getting creative and rising to the challenge!

One such builder is Cretin Townsend Homes in Ponchatoula, LA. They are doing amazing things to help home shoppers work with them virtually! The first thing that we have to note is the URL, Cretin states their values right within the URL with What a great first impression!

Everyone knows that a dynamic website that is constantly evolving not only helps your SEO, but it also tells home shoppers that you care. Cretin Townsend Homes has their statement regarding the current COVID-19 conditions right on their home page pointing home shoppers to helpful tools that they can use to shop virtually.

Many parishes in Louisiana are currently under stay-at-home orders, but Cretin isn’t letting that keep them from helping their customers in the build process. Here Cretin showcases their Envision Online Design Center right on their home page in pre-sales mode. Envision serves two great purposes in times like this. First of all, it allows buyers that are under contract to make their option selections online with no need to visit a physical design center or model. Secondly, every website visitor is important, especially in times like this and shoppers that begin building their home virtually through the Envision Online Design Center in pre-sales mode convert at 3X the normal rate. It’s a win-win for home shoppers and the builder!

Stuck inside and can’t tour a model home? It’s no problem for Cretin Townsend Homes. We love how easy it is to access their virtual models. They include a link to their virtual model page in their COVID-19 statement on the home page. We love how Matterport tours are helping builders keep their models open 24/7 and with features like VR mode and additional add-ons like mattertags and virtual staging—builders get a lot of ROI for their investment.

Cretin Townsend Homes, we think you are doing a phenomenal job! If you are still trying to figure out how to adapt to ever changing conditions, know that BDX is here for you.



About the Author

Alaina Latiolais

Alaina Latiolais is currently the Marketing Manager and HBA Partnership Program Manager for Builder’s Digital Experience. She previously worked as a Digital Marketing Consultant for BDX working with builders of all sizes in the Austin, San Antonio and Corpus Christi markets. Finding her love for B2B marketing, she now helps educate home builders about marketing and technology and understanding the digital consumer. Alaina has over a decade of experience working with small, medium and large businesses on their marketing strategies, always with a strong focus on the latest technology and results. She has a practical approach that saddles between warm and daring, always challenging businesses to take the next step to adopt new technology and ideas.

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