The show must go on! Every year we look forward to seeing your faces at IBS. And while we wish we could all be together, we’re thrilled that the NAHB is hosting their first-ever IBS Virtual Experience!
This year, we have several BDXperts speaking on timely and relevant topics for builders including how to elevate the virtual experience, creating a great customer experience and how to generate home shopper leads virtually. Check out the session descriptions below and mark your calendar!
Elevating the Virtual Experience at Every Customer Touchpoint
Speakers: Tim Costello |BDX & Melissa Morman |BDX
When: Thursday, February 11 | 11:30 AM - 1:30 PM EST
In 2020, the home buying experience moved online overnight. With remote shoppers researching homes, touring communities, designing homes, and meeting with builders virtually, the virtual experience became our new normal. Since then, home builders have had to embrace new digital strategies and technologies to keep them open and thriving. During this Master session, you’ll learn ideas and best practices on the virtual experience from digital experts and builders of every size, for every stage of the customer journey —from marketing and sales to design and construction.
Great CEX Through Technology
Speakers: Tim Costello |BDX
When: Tuesday, February 9 | 6:00 - 6:45 PM EST
The great Customer Experience has dramatically evolved within the last year, and as a result, so has today’s marketing leaders and executives. Now so more than ever, it’s important for them to learn how to incorporate and cultivate marketing technology (Martech). Leveraging these technologies isn’t all about lead generation or efficiency, but also about creating the best customer experience possible. In this advanced session, you’ll learn how to manage everything from CRM to BIM, content hubs, content generation tools, and more, so you can ultimately create great CEX.
Getting Shoppers To Raise Their Virtual Hand: New & Effective Calls To Action
Speakers: Peter Brumme |BDX
When: On Demand
Getting engagement and interest from your website visitors is the number one goal for most marketers. In the past, using standard forms and email leads has worked for builders, but the landscape has now transformed. During this Tech Byte session, learn what messaging works for shoppers, explore the changes to calls to actions, the tools you should be using, optimal CTA placement, and which strategies are proven to work.
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