The Power Of Connected TV

Connected TV is the most effective way to connect with new home shoppers.


Now is the time to take advantage of the power of Connected TV. Connected TV leverages the latest smart TV technology to target shoppers via top apps and publishers. Research shows 42% of consumers are spending more time watching Connected TV, especially the younger generation of consumers.

Implementing Connected TV is an effective way to connect with the younger generations. 72% of millennials and 70% of generation Z watch and consume media on both CTV and OTT. What’s even better is that 54% of Gen Zers actually LIKE watching ads or commercials.

CTV reaches more than just the younger generations. Demographics show that 8 out of 10 U.S. homes have at least one connected TV device and 64% have three or more devices. This technology is the perfect advertising solution to reach new home shoppers in this new normal.

So what are you waiting for? Contact a BDX representative or email us today to get your new homes front and center of new home shoppers. 

About the Author

Builders Digital Experience

At BDX, our team of experts sets us apart. For over 20 years, we’ve helped top builders successfully market their new home communities. We work with over 1000 builders to create successful digital marketing programs. Our professionals are experts in the latest technology, marketing, and industry trends.

More Content by Builders Digital Experience
Previous Article
Top 10 Reasons To List With NewHomeSource
Top 10 Reasons To List With NewHomeSource

Check out BDX's infographic for the top 10 reasons you should list with

Next Article
An Online VR Process Made Easy
An Online VR Process Made Easy

Thinking about online VR? Don’t get overwhelmed! View our decision tree to see just how easy it can be.