We’ve Built 4000+ Tours, Here’s What You Should Know

With 4,000+ active home tours under our belt, we’ve learned a few things that every home builder should know. Our tours collectively have put home shopper eyes and clicks on tours with over 47 million impressions and 15.9 million visits to tours to date.

First, let’s define what we mean by tours. We group tours in two ways—tours for built homes and tours for unbuilt homes and then there’s a variety of offerings for each one. Tours for built homes include Matterport Tours and Video Tours while tours for unbuilt homes include Interactive Tours, VR Tours, and Animated Tours.

  1. Quality Matters

It makes sense, but can be a major detail that is overlooked when finding a vendor to work with. Tours generally have a long shelf life of 3+ years and need to reflect the quality of your work. For instance, close examination of a low-quality matterport tour can reveal jagged edges on the floor plan, black space in the tour, as well as a lack of attention to detail when it comes to ensuring the space is ready for a shoot. A quality vendor will have a checklist to ensure every standard is met and that each and every home looks its absolute best.

  1. Online Tours Are No Longer The Exception, They are The Expectation

According to Apartments.com, Virtual tours are viewed 3—6x longer than those without. Pair that with the fact that 63% of buyers made an offer on a home site unseen. Having tours of your specs and models puts you in the game.

  1. Tours are The Most Powerful Marketing You Can Have

If you consider the ROI of your marketing investment, home tours dollar for dollar give you the most bang for the buck. Matterport tours also supply 4k images that can be used in marketing collateral, your website and listings. VR tours give you additional interior renderings that can be zoomed in for attention to details for an endless supply of high-quality images that can be used everywhere including your social media.

There’s no doubt that tours have become the gold standard when it comes to marketing new homes. If you are interested in learning more please email us or visit us at TheBDX.com.

About the Author

Alaina Latiolais

Alaina Latiolais is currently the Marketing Manager and HBA Partnership Program Manager for Builder’s Digital Experience. She previously worked as a Digital Marketing Consultant for BDX working with builders of all sizes in the Austin, San Antonio and Corpus Christi markets. Finding her love for B2B marketing, she now helps educate home builders about marketing and technology and understanding the digital consumer. Alaina has over a decade of experience working with small, medium and large businesses on their marketing strategies, always with a strong focus on the latest technology and results. She has a practical approach that saddles between warm and daring, always challenging businesses to take the next step to adopt new technology and ideas.

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