Now is the time to take advantage of the power of Connected TV. Connected TV leverages the latest smart TV technology to target shoppers via top apps and publishers. Research shows 42% of consumers are spending more time watching Connected TV, especially the younger generation of consumers.
Implementing Connected TV is an effective way to connect with the younger generations. 72% of millennials and 70% of generation Z watch and consume media on both CTV and OTT. What’s even better is that 54% of Gen Zers actually LIKE watching ads or commercials.
CTV reaches more than just the younger generations. Demographics show that 8 out of 10 U.S. homes have at least one connected TV device and 64% have three or more devices. This technology is the perfect advertising solution to reach new home shoppers in this new normal.
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