The BYTE 8/26/22

Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into. 

This week we’re taking a BYTE out of digital audio trends, TikTok’s search engine, a content query, stock photo sources, soothing YouTube videos, and NASA’s mega-rocket. 

Generally 

Top Digital Audio Trends for 2022

The digital audio market is evolving and is growing in consumer demand. In fact, according to the audio production company M2 on Hold, weekly online audio listening has gone up 60% more this year compared to 2020. With this growing digital audio trend, new advertising opportunities have also opened for marketers. View this infographic to learn insights, stats, and facts to be aware of when navigating the digital audio channel. 

Take Notes

Is TikTok being used as a search engine? 

With over 1 billion users, it’s not unusual for people to discover something new while scrolling through videos on TikTok. What is unexpected, however, is that people actively overlook Google’s search engine and opt to search for items and places on TikTok instead. This trend has been widespread among the Gen Z generation. Read what this means for marketers on Social Media Today’s blog post. 

Marketing Experts’ Content Query

Recently, a question was posed to marketing experts by Content Marketing Institute that produced intriguing answers and insights. The query asked, “Does it matter if people consume the content, or is it enough for them to notice it?” Read the article to see what the experts had to say about content marketing and how they consume content, including the keynote speaker for our upcoming INsights Conference, Andrew Davis.

20 Stock Photo Sources

Visualization and imagery are critical parts of digital marketing and capturing the attention of your consumers. However, finding content on your website that is royalty-free for commercial use can be taxing. Check out these twenty sources for free stock photos to enhance your digital marketing on Practical ECommerce’s blog post.    

Soothing Gen Z YouTube Videos 

With the business of day-to-day life, things can quickly become overwhelming, and everyone has a way of coping with reality. Some people meditate, some exercise, and Gen Z watches soothing YouTube videos. A 2022 Ipsos survey reported that 83% of Gen Z respondents utilize peaceful YouTube videos to relax. Whether it be ASMR, nature films, or other calming video content, these videos interest the younger generation and are a way to connect with them on a deeper level. Watch some tranquil video examples and learn more about this trend on Think with Google’s blog post. 

Totally Unrelated

NASA’s Mega Rocket

Get ready, space enthusiasts. NASA is about to launch its next rocket. NASA’s Orion spacecraft will be blasting off into space on Monday, August 29th. Although the only astronauts taking the journey are mannequins, this launch is an important test flight to see if the vessel can bring its passengers safely back to Earth. Read more about this rocket in The Verge’s article.

About the Author

Mary Diegel is currently a Marketing Coordinator with BDX. You can often see her handling social media or helping with the BDX University blog. Mary also helps coordinate plans for internal and external events. She graduated from Texas State University with a degree in Mass Communications. When she has free time, Mary enjoys going on adventures and hiking with her beloved dogs.

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