Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we’re taking a BYTE out of a content distribution strategy, LinkedIn algorithm recommendations, Twitter’s inactive accounts, email greetings and sign-offs, and MycelioTronics.
2023 Content Distribution Strategy
Creating high-quality content is only half the battle of content marketing. A content distribution strategy for your blog posts, videos, whitepapers, etc., is essential to succeed in content marketing. Implementing a multichannel, comprehensive content distribution strategy helps maximize your content’s reach, engagement, and ROI. Learn about the three types of content distribution channels and more tips in Hootsuite’s article.
LinkedIn’s Algorithm Recommendations
With 80 million members joining since last year, LinkedIn is a powerful source to add to your marketing arsenal. But like most social media platforms, there is an algorithm to leverage to maximize your social media performance. The Creativity and Innovation Network has recently released algorithm recommendations for LinkedIn that can help you build a more effective social media approach. View the infographic here.
Twitter’s Purging Inactive Accounts
Twitter CEO Elon Musk recently announced the social app will remove inactive accounts. With this Twitter update, don’t be surprised if your follower count goes down. On the positive side, this means many handles will become available. Learn more on Social Media Today’s blog post.
10 Popular Email Greetings and Sign-offs
Email is a crucial communication tool for businesses, and how you start and end your messages can make a big difference in how recipients perceive them. In fact, according to the language learning app, Preply, 91% of their surveyees said some people come off as passive-aggressive in their email because of their greetings or signoffs.
To give the best first and last impression of your brand, check out ten popular email greetings and sign-offs to utilize in this MarketingProf article.
A Mushroom Microchip
With the abundance of plastic and greenhouse gas emissions, scientists are testing an innovative solution - MycelioTronics. MycelioTronics is a promising new technology that uses mycelium, the vegetative part of a mushroom, to create computer chips. Unlike traditional microchips, these microchips made from fungi are biodegradable electronic devices. Learn more about this development and the future of bio-electronics from Digital Trends.
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