Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we’re taking a BYTE out of a sonic logo, copywriting power words, social media metrics, Reddit, and Tesla’s cyber rodeo. Dig in!
According to Marketing Dive, “spoken word audio content listening is up 40% in the past seven years, with an 8% year-over-year increase.” Audio-only content has become a staple for consumers in 2022. The Frito-lay brand Tostitos has just taken it one step further with their new advertisement. The chip company created a sonic logo for their campaign that consists of the sound of crunching chips and the opening of one of their salsa jars. Learn more about this and what it means for brands in Marketing Dive’s blog post.
352 Power Words for Copywriting
Some marketers, who may not even realize it, use overused words within their headlines that fall flat on their audience. Marketing power words help capture clicks on your blogs and website. Explore 350+ powerful marketing words from WordStream’s blog to incorporate into your copywriting to entice and intrigue readers.
Should Reddit be added to your social media marketing plan?
Reddit may be less familiar than other social networks but still has a daily active audience of 52 million and is rapidly growing. View this infographic to see Reddit insights and determine if you should add this platform to your marketing arsenal.
18 Social Media Metrics to Follow
Tracking your social media performance gives insight into where your social presence and marketing campaigns are excelling and where they can use some fine-tuning. With so many metrics within a social media app, knowing which ones to measure for your business can be overwhelming. AdEspresso’s article breaks down the four different customer journey stages on social media and which metrics to follow for each step. Read it now!
Tesla’s Texas Gigafactory Cyber Rodeo
In Elon Musk’s words, Tesla recently had “the biggest party on earth” to celebrate the grand opening of their Texas-based factory. The festivities featured a neon light display and aerial light show from drones, including a giant Dogecoin dog in the sky. With this new addition, Tesla has brought their total number of major manufacturing sites up to six. See more details about the event and Tesla’s plans in Fortune’s article.
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