Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we’re taking a BYTE out of optimizing email marketing, multichannel and omnichannel marketing, SEO best practices, Twitter’s recommended tab, and cartwheeling snakes.
Generally
23 Tips to Optimize Your Email Marketing
Email marketing is vital for any business to reach and engage with its customers. However, with the ever-increasing volume of emails sent and received daily, capturing your recipients’ attention and encouraging them to click through to your website can be challenging.
From crafting attention-grabbing subject lines to optimizing your email design for mobile devices, Hubspot’s article lists their top email marketing tips to improve your open and click-through rates. Read it now!
Take Notes
What’s the difference Between Multichannel and Omnichannel?
People often need clarification on the two marketing strategies, omnichannel and multichannel, although they both ultimately lead to the same goal – i.e., sales. Multichannel marketing focuses on expanding your brand’s presence on multiple platforms to reach customers, such as email, social media, and paid advertising. In comparison, the omnichannel marketing priority is creating a seamless customer experience across all channels. Read more about these marketing strategies and see examples in Brafton’s blog post.
44 Steps for SEO
With the implementation of AI changing the game in search, optimizing your SEO approach is more critical than ever. But keeping up with the latest SEO updates can be daunting and timely. Whether you’re an experienced marketer looking to optimize your website’s visibility on search engines or just starting, Semrush’s checklist is a valuable resource to help boost your search engine rankings. View the infographic here.
Elon Musk’s Announcement about Twitter’s Recommended Tab
To restrict spam and gain more Twitter Blue subscriptions, Elon Musk recently announced that starting on April 15th, only paying blue checkmark users will be featured on the ‘For You’ tab. Non-paying users’ tweets will still be viewable on the ‘Following’ tab and other places like ‘Trends’, but this change can significantly impact an account’s visibility. Read more about this update on Social Media Today’s blog post.
Totally Unrelated
Cartwheeling Snakes
Animals have unique ways to protect themselves from danger, such as camouflage or a protective shell, but you’ve never seen anything like the dwarf reed snake’s survival instincts. Evan Seng Huat Quah, a herpetologist at the University of Malaysia Sabah, recently recorded the snake species cartwheeling its body away. Learn more about this discovery in Gizmodo’s Story.
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