Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we’re taking a BYTE out of content accessibility, video specs for social media, online review statistics, TikTok’s Interactive Add-ons, and Zippedi’s inventory robot. Dig in!
Content Accessibility Strategies
Having content accessible to all consumers is a smart strategy to build trust and help with your website’s user experience. Not to mention that implementing accessible content also boosts brand awareness, SEO, and your audience. Read Content Marketing Institute’s article to learn ideas and tips on how to optimize your website with accessible content.
Social Media Video Specs
With so many different social channels, knowing what format and specs go with each social media channel can quickly become overwhelming. Consumer Acquisition has tested over 100,000 videos and images on various social platforms and has created a video ad specs cheat sheet to assist. View this infographic to learn how to format your social posts correctly for each type of media.
eCommerce and Fake Review Stats
A misconception of many marketers is that posting a fake review in response to a negative review will improve their reputation. Fake reviews, however, lead to distrust and can damage your brand. It’s okay to have a negative review. In fact, According to Invesp, a consulting company, “30% of consumers assume online reviews are fake if there are no negative reviews.” Don’t believe us? Take a look at these statistics on Social Media Today’s blog post and these tips from BDX to drive a positive and more credible representation.
TikTok’s Interactive Add-Ons
TikTok recently launched a new feature, Interactive Add-Ons, to help your in-stream ads engagement. Interactive Add-ons offer marketers an exciting way to capture users’ attention by using unique interactive elements, such as CTA’s or stickers. Learn more reasons to consider implementing this new feature into your advertising plan in Social Media Today’s article.
Zippedi’s Inventory Robot
One of the most tiresome tasks of any brick n’ mortar retail job is taking inventory. It’s a lengthy job and requires double and triple-checking your work. However, the startup called Zippedi has simplified the process by utilizing a robot that can digitize the retail space. The inventory robot keeps tabs on what’s in stock and even creates a “digital twin online” for you. Read more about this innovative technology on TechCrunch’s blog post.
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