Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we’re taking a BYTE out of social fragmentation, social media marketing podcasts, a marketing launch strategy, the customer journey map, and advanced technology in fashion.
Social Media Fragmentation
With so many advertising opportunities and social fragmentation across alternative platforms, Facebook, Instagram, and Twitter are no longer the sole successors of advertising.
In fact, according to Brainlabs digital agency’s Global SVP of Product, Ofir Halfon, “Now, between 30% and 40% of ad spend is planned to be split between at least seven different platforms.” Learn more about the future of social media advertising and new avenues to connect with consumers in Digiday’s article.
24 Podcasts for Social Media Marketers
Whether you’re a seasoned marketer or just starting, a podcast exists for everyone. From practical tips and tricks to thought-provoking interviews with industry experts, marketing podcasts offer a wealth of knowledge and entertainment to help you stay on top of the latest social media trends and strategies. View twenty-four inspiring social media marketing podcasts on Hootsuite’s blog post.
5-Step Marketing Launch Strategy
Launching a new product or service can be exciting but remember your consumers won’t feel the same way if you don’t build anticipation and spread the word before the big date. From generating buzz to pre-sales, Amy Porterfield’s proven marketing launch method provides five phases and examples that cover every step of a successful launch process. Check it out on Social Media Examiner.
Why is having a Customer Journey Map Critical?
Creating a customer journey map is a powerful tool that enables brands to understand their customers’ minds and create a more personalized, effective marketing strategy to help with brand growth. Learn tips on journey mapping and improving your customer experience on MarketingProfs’ blog post.
Advanced Technology Impacts Fashion
The fashion industry is on the cusp of a significant transformation. Thanks to advances in technology such as 3D printing and AI, designers can streamline the clothing process and bring their designs to life faster. Although this technology has not been implemented by retailers yet, it’s a game changer for small businesses. Learn more about automation in fashion here.
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