Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
This week we’re taking a BYTE out of memes, content marketing trends, SEO statistics, Instagram’s new element, and Wewalk’s smart cane.
The Meme Social Experience
Those light-hearted jokes or related situation graphics, a.k.a memes, not only provide a fresh angle to your social but also can help increase engagement, boosting your algorithm reach. According to Social Media Today, when they adopted memes, they saw a 12% increase in sessions from social and a 16% increase in users. Click on the link above to learn more.
80 Noteworthy 2023 Content Marketing Trends
The end of the year is approaching quickly. You’ll have to hit the ground running to be ahead of the marketing game in 2023. Awareness of content marketing and tech trends from industry thought leaders can help you strategize and prepare. Read Content Marketing Institute’s article to learn 80 content marketing trends from experts.
SEO Statistics for Marketers
According to ROI Revolution, “32% of internet users say they find new brands or products via search engine.” This underscores the importance of high ranking in search for visitors trying to find your website. Although Search Engine Optimization is a complex process, especially with all the changes and updates to Google’s algorithms, this infographic will shine light on user behavior and statistics to get you maximizing your organic traffic.
Instagram’s New Feature
Instagram’s new element helps content creators increase their outreach. The social platform recently released a tool for Account Status that notifies professional accounts when their content doesn’t meet the requirements to be recommended to non-followers. Discover more about this update in Social Media Today’s blog post.
WeWalk’s Smart Cane
There’s an app for everything, including a walking cane. A London-based company, Wewalk, has developed a GPS-enabled smart cane and app to help visually impaired people navigate their surroundings. The cane can detect obstacles and notifies its users using vibrations and sounds. The company’s next goal is to create smart road signs to help aid the visually impaired. Read more about this innovative invention on TechCrunch.